Sitemap - 2025 - Backstage Pass
The Science Behind Why Giving a Damn is Good For Customer Service
Here's the Framework I've Used to Secure $37,000+ in Content Sponsorships
My 13th Month Publishing on Substack: Here's What I Learned
Learn From My Biggest Business Failures
Jesus' Model For Creating Advocates Via Word of Mouth
Marketing and Movies: Interstellar
Converting at the Speed of Your Customers
Want More Customers? Here’s the Two Keys to Improving Your Company’s New Customer Acquisition Rate
My First YEAR Publishing on Substack: Here's What I Learned
Content Creation For Introverts vs Extroverts
Introverts or Extroverts - The Content Question You Aren’t Asking (But You Should Be!)
Want to Grow Your Business? Then Grow Your Customers.
Let's Collect Some Targeted Customer Feedback in Five Minutes
Marketing and Music: The Zac Brown Band's Zamily Fan Club
The Biggest Mistake Companies Make in Launching a New Product
My 11th Month Publishing on Substack: Here's What I Learned
Appreciate, Don’t Dictate: How Trust Transforms Teams
The Biggest Lie You Believe About Influencer Marketing
The Brand Diaries: KISS —When Chaos Meets the Bottom Line
Want Better Feedback? Do This...
Marketing and Music: Blink 182 Rewards Fans For Stealing its Music
Marketing and Movies: The Big Short
Personalization at Scale: Crafting Content That Feels One-to-One
Successful Companies Make One CX Change That Other Companies Miss
My Tenth Month Publishing on Substack: Here's What I Learned
Surprise! Money CAN Buy You Happiness!
How Brands Can Leverage Substack
Marketing and Music: MTV Comes Unplugged
Marketing and Movies: Smokey and the Bandit
It's Time For Substack to Eat Its Own Dog Food
The Brand Diaries: In N Out Burger
My Ninth Month Publishing on Substack: Here's What I Learned
My Engagement Strategy for Substack
What's the Difference Between an Audience and a Community?
Marketing and Music: Sarah McLachlan's $15 Music Video Sets the World on Fire
Marketing and Movies: Hearts in Atlantis
What Every Good Hostage Situation Needs
Empathy is Your Customer Service Secret Weapon
My Eighth Month Publishing on Substack: Here's What I Learned
This Customer Video Gave Chilis $400 Million in Q3 Sales
How AI-Powered Personalization Will Impact Customer Engagement in 2025
Don't Sweat the Technique: The Rock Star's Guide to Content Creation, Marketing and Promotion
How Brands Are Using AI to Boost Content Generation
Marketing and Music: The Man Who Built Led Zeppelin
Marketing and Movies: Ford vs Ferrari
Harnessing AI for Customer Feedback Analysis
My Seventh Month Publishing on Substack: Here's What I Learned