Backstage Pass

Hi there! Thanks for stopping by! My name is Mack Collier, I am a digital and customer design strategist located in Alabama. And yes, I type in a Southern accent (bless my heart!).

Since 2005, I have been working with companies to help them leverage digital tools to design better experiences for customers. Some of the brands I’ve worked with include: Adobe, Dell, Nikon, the LA Dodgers, Club Med, Delphi, Ingersoll-Rand, Red Lion Hotels and many others.

In every issue of Backstage Pass, I share what I’ve learned about helping brands like these design and implement amazing customer engagement initiatives. Whether its loyalty programs, influencer marketing, voice of the customer, customer advisory panels or brand ambassador programs, I break it down and show you how to integrate these same initiatives into your own company.

My goal is to teach you how to create customers who love you. Because your current, happy customers are your best source of sustained growth. Every issue of Backstage Pass is designed to teach you how to grow your business by better connecting with your customers.

After you’ve subscribed (thank you!), please take advantage of the archives for Backstage Pass, as you will find many helpful articles there. Here’s a couple of my favorites:

Marketing Magic in a Big Red Barn

Mack Collier

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Jun 24

Happy Monday! I’m super excited about today’s issue of Backstage Pass, and equally jazzed about Thursday’s issue as well. Both issues are ‘bangers’ as the kids say! When I was writing Think Like a Rock Star, there were certain examples from the music industry that had great parallels to the business world, and I knew I …

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Masterclass - Building An Online Community

Mack Collier

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Jun 27

Happy Thursday, y’all! Today’s issue of Backstage Pass will be a bit longer, as I want to do a deep dive into a topic that a lot of people and businesses struggle with: Building a following online. Let’s start with some definitions. Audience. This is an audience:

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Finally, please check out my website, and blog, to learn more about me and my services. You can purchase my book, Think Like a Rock Star: How to Create Social Media and Marketing Strategies That Turn Customers Into Fans on Amazon. It’s a wonderful companion to Backstage Pass and goes much more in-depth into the concepts I discuss here.

Thank you so much for taking the time to read. Please say Hi, as I love connecting here with smart people like you!