Hi there! Thanks for stopping by! My name is Mack Collier, I am a digital and customer design strategist located in Alabama. And yes, I type in a Southern accent (bless my heart!).
Since 2005, I have been working with companies to help them leverage digital tools to design better experiences for customers. Some of the brands I’ve worked with include: Adobe, Dell, Nikon, the LA Dodgers, Club Med, Delphi, Ingersoll-Rand, Red Lion Hotels and many others.
In every issue of Backstage Pass, I share what I’ve learned about helping brands like these design and implement amazing customer engagement initiatives. Whether its loyalty programs, influencer marketing, voice of the customer, customer advisory panels or brand ambassador programs, I break it down and show you how to integrate these same initiatives into your own company.
My goal is to teach you how to create customers who love you. Because your current, happy customers are your best source of sustained growth. Every issue of Backstage Pass is designed to teach you how to grow your business by better connecting with your customers.
Free subscribers have access to the most recent month’s worth of posts. Paid subscribers have access to the entire archive of Backstage Pass. To give you a taste of what’s available, I’ve removed the paywall from a few of the archived posts:
How to Create Engaging Content at Every Stage of the Buyer's Journey
Happy Thursday! Today let’s dig into how to create engaging content at every stage of the buyer’s journey. As a bonus, we’ll also cover how to create content that engages AFTER the purchase.
How I'm Using AI in My Content Creation
Happy Thursday! Today I wanted to share how I am using AI in my content creation efforts, as well as my favorite tools for each task.
Why I Love Your Customers Even If You Don't
Welcome to the first official issue of Backstage Pass on Substack! Backstage Pass was launched over 10 years ago as an extension of my book Think Like a Rock Star: How to Create Social Media and Marketing Strategies That Turn Customers Into Fans. This newsletter will help your business/company/organization learn how to more effectively connect with its …
Marketing and Music: Evanescence’s My Immortal
Happy Thursday, y'all! Thank you SO much for reading this issue of Backstage Pass! Please click the Like button now as that will help this issue gain more visibility on Substack. And this one issue of Backstage Pass will likely be the most valuable content I will ever write for you, so please help me see that as many people as possible see it. Thank yo…
Masterclass - Building An Online Community
Happy Thursday, y’all! Today’s issue of Backstage Pass will be a bit longer, as I want to do a deep dive into a topic that a lot of people and businesses struggle with: Building a following online. Let’s start with some definitions. Audience. This is an audience:
Finally, please check out my website, and blog, to learn more about me and my services. You can purchase my book, Think Like a Rock Star: How to Create Social Media and Marketing Strategies That Turn Customers Into Fans on Amazon. It’s a wonderful companion to Backstage Pass and goes much more in-depth into the concepts I discuss here.
Thank you so much for taking the time to read. Please say Hi, as I love connecting here with smart people like you!
