The Vault
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Masterclass - How to Create a 250,000 Member Brand Ambassador Program
Happy Monday, y’all! Today we are going to cover the story of how one of the most successful brand ambassador programs ever was created. As with most good stories, there’s some trickery, some shenanigans, and a whole lotta whisky involved.
How to Create Engaging Content at Every Stage of the Buyer's Journey
Happy Thursday! Today let’s dig into how to create engaging content at every stage of the buyer’s journey. As a bonus, we’ll also cover how to create content that engages AFTER the purchase.
What Does the Perfect Substack or Book Review Look Like?
Happy Monday, y’all! While you are thinking about it, please hit the Like button for me, it will help this issue get more visibility on Substack and it gives me a reason to go back to your Substack and return the favor. Thank you!
Research: 97% of Loyalty Programs Fail Due to This Simple Design Flaw
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Here's All the Mistakes I Make When I Write on Substack
Happy Tuesday, y'all! I hope everyone had a good weekend. While you are thinking about it, please click the Like button to help raise visibility of this issue on Substack. Thank you!
That Time Apple Made an Inferior Product and You Bought it Anyway
Happy Thursday, y’all! In the last issue of Backstage Pass, we started drilling down into the concept of designing customer-centric marketing vs the product-centric marketing that most companies pursue. The idea is that since most marketing campaigns are launched to build awareness, those campaigns shouldn’t focus on the product, the campaigns should fo…
Jeni's Splendid Failure: How An Ice Cream Juggernaut Was Born From Collapse
Happy Thursday, y’all! I hope you had a great weekend. Please Like and Restack this issue to help increase its visibility on Substack. Thank you! And if you haven’t already, please consider subscribing to Backstage Pass. Free subscribers get access to all articles as they come out, after one month, older articles are p…
Don't Sweat the Technique: The Rock Star's Guide to Content Creation, Marketing and Promotion
Happy Thursday, y’all! Please Like and Restack this is on Substack. Thank you! And if you haven’t already, please consider subscribing to Backstage Pass. Free subscribers get access to all articles as they come out, after one month, older articles are paywalled. Paid subscribers have access to all Backstage Pass content with no paywalls.
GE Started a Brand Ambassador Program, But It's Not What You Think
Happy Thursday, y'all! First, I want to welcome and thank Joyce Sullivan for being the newest Paid subscriber to Backstage Pass. Thank you Joyce, I have appreciated your support throughout all the years and are thrilled to have you here. Please consider following Joyce and thanks to all of you for your continued support!
How Liquid Death Generated Half a Billion in Sales By Doing Everything Wrong
Happy Thursday, y'all! I hope you are having a productive week. While you are thinking about it, please click the Like button now, that will help raise visibility for this issue of Backstage Pass on Substack. Thank you!