Backstage Pass

Home
Notes
Think Like a Rock Star
Archive
Leaderboard
About
How Liquid Death Generated Half a Billion in Sales By Doing Everything Wrong
Sometimes Going Against the Grain Works Beautifully
 • 
Mack Collier
2
Here's All the Mistakes I Make When I Write on Substack
I screwed up so you don't have to
 • 
Mack Collier
11
Research: The 7 Drivers of Customer Loyalty
This is what creates loyal customers
 • 
Mack Collier
2
Participating in a Conversation Changes That Conversation
Think of conversations as a living organism
 • 
Mack Collier
3
Marketing and Music: Evanescence’s My Immortal
Why rock stars ignore the very customers that companies chase
 • 
Mack Collier
14
Marketing and Movies: V for Vendetta
"Remember, remember, the fifth of November"
 • 
Mack Collier
4
Bark Box Shows How to Nail the Subscription Model (An Insane Retention Rate Helps Too)
Happy Thursday, y'all!
 • 
Mack Collier
7
How Subscription Models are Redefining Customer Engagement in Retail
Happy Tuesday, y'all!
 • 
Mack Collier
10
Mindful Marketing: Patagonia's Worn Wear Program
The product re-use program that sparked a movement
 • 
Mack Collier
2
My Fourth Month Publishing on Substack: Here's What I Learned
Slogging through Phase 1 of growth
 • 
Mack Collier
28

September 2024

IKEA's In-Store Customer Experience is Completely Broken, and That's Why it Works
Sometimes embracing a problem is the best solution
 • 
Mack Collier
2
How to Improve Your Business By Letting Customers Yell at You
It seems counter intuitive, but research backs it up!
 • 
Mack Collier
10
© 2024 Mack Collier
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great culture