Masterclass - How to Create a 250,000 Member Brand Ambassador Program

"Don't screw up the whisky"

Photo by John Fornander on Unsplash

Happy Monday, y’all! Today we are going to cover the story of how one of the most successful brand ambassador programs ever was created. As with most good stories, there’s some trickery, some shenanigans, and a whole lotta whisky involved.

Maker’s Mark was founded in 1953 by Bill Samuels Sr. Senior had two defining cha…