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Marketing and Music: Evanescence’s My Immortal
Why rock stars ignore the very customers that companies chase
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Mack Collier
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My Second Month Publishing on Substack: Here's What I Learned
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46
My First Month Publishing on Substack: Here's What I Learned
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22
My Fourth Month Publishing on Substack: Here's What I Learned
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28
How Liquid Death Generated Half a Billion in Sales By Doing Everything Wrong
Sometimes Going Against the Grain Works Beautifully
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Mack Collier
2
Here's All the Mistakes I Make When I Write on Substack
I screwed up so you don't have to
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Mack Collier
11
Research: The 7 Drivers of Customer Loyalty
This is what creates loyal customers
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Mack Collier
2
Participating in a Conversation Changes That Conversation
Think of conversations as a living organism
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Mack Collier
3
Marketing and Movies: V for Vendetta
"Remember, remember, the fifth of November"
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Mack Collier
4
Bark Box Shows How to Nail the Subscription Model (An Insane Retention Rate Helps Too)
Happy Thursday, y'all!
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Mack Collier
7
How Subscription Models are Redefining Customer Engagement in Retail
Happy Tuesday, y'all!
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Mack Collier
10
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Strategic direction for companies looking to improve customer engagement.
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