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Danielle Pegg 👒's avatar

No. 4 is a great point. My purse is full of "loyalty" cards but you're right. The 10th coffee free just goes back to 0 and so does my loyalty.

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Mack Collier's avatar

Perfect example, Danielle. Your loyalty was to the offer, not the brand. Thanks for commenting!

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Neela 🌶️'s avatar

Isn't this the whole truth right here "The best marketing is invisible, the worst marketing becomes invisible. As soon as we view something as ‘marketing’, it gains an ‘ick’ factor. " Thank you for sharing Mack!

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Mack Collier's avatar

Thank you Neela, that IS the whole point to me, I’m happy you agree!

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Jun 7, 2024
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Mack Collier's avatar

Thank you Sarah, that’s very kind of you to say.

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