Another great article Mack. Great blending of 'left brain / right brain' type of thinking when it comes to storytelling. And in particular, I like the notion of refining the abstract to include 'what does it mean FOR YOU'. When I reflect on my earlier writings, I would sometimes present a case study and an abstract concept, but I would stop short of building the bridge that connects to the reader. My rationale at the time was that I don't like telling readers what to do; that I would prefer they draw their own conclusions, however I've since relaxed a bit on that position!
Hey Scott, great comment! I actually learned this technique from Kathy Sierra. She told me the key is to make sure the reader understands the core concept, and keep giving them examples that illustrate the core concept. She said you don't have to beat them over the head with explaining it to them, just give them multiple examples and eventually it will click for them. Everyone learns at their own pace, some people will get the connection instantly, others will need time and many examples. Not really an indictment of your stories or their ability to learn, more a testament to how everyone's brains are wired slightly differently. Appreciate you reading!
I've sat through so many presentations where they throw out a big-name example like Red Bull, and I'm left thinking, 'Okay, cool story, but how does that help me and my tiny startup?
So, when onboarding new employees, I often use your method to make complex ideas more accessible. Instead of just saying, "Here's how we do things," I pair our processes with abstract scenarios to help new team members grasp the underlying principles. Thank you for sharing Mack.
Hi Neela, I think we have all heard the 'popular' case studies. I love your method for helping new employees grasp your processes! What a great idea, and so smart of you! Thank YOU for commenting and sharing, enjoy your coffee and have a great week!
Another great article Mack. Great blending of 'left brain / right brain' type of thinking when it comes to storytelling. And in particular, I like the notion of refining the abstract to include 'what does it mean FOR YOU'. When I reflect on my earlier writings, I would sometimes present a case study and an abstract concept, but I would stop short of building the bridge that connects to the reader. My rationale at the time was that I don't like telling readers what to do; that I would prefer they draw their own conclusions, however I've since relaxed a bit on that position!
Hey Scott, great comment! I actually learned this technique from Kathy Sierra. She told me the key is to make sure the reader understands the core concept, and keep giving them examples that illustrate the core concept. She said you don't have to beat them over the head with explaining it to them, just give them multiple examples and eventually it will click for them. Everyone learns at their own pace, some people will get the connection instantly, others will need time and many examples. Not really an indictment of your stories or their ability to learn, more a testament to how everyone's brains are wired slightly differently. Appreciate you reading!
Great article Mack! I will need to pay more attention to my case studies now and check they’re up to scratch!
Thank you, Selda! Case studies are like Spidey's abilities....with great power comes great responsibility haha! Have a great week!
I've sat through so many presentations where they throw out a big-name example like Red Bull, and I'm left thinking, 'Okay, cool story, but how does that help me and my tiny startup?
So, when onboarding new employees, I often use your method to make complex ideas more accessible. Instead of just saying, "Here's how we do things," I pair our processes with abstract scenarios to help new team members grasp the underlying principles. Thank you for sharing Mack.
It's a new week :)
Let's make it a good one.
Hi Neela, I think we have all heard the 'popular' case studies. I love your method for helping new employees grasp your processes! What a great idea, and so smart of you! Thank YOU for commenting and sharing, enjoy your coffee and have a great week!