Appreciate this post as giving permission to talk about the things that specifically interest you as a writer without feeling like you need to be a credentialed expert.
My favorite articles to write are the ones where I barely use AI because it comes from experience. AI can’t fake experience and I feel like that makes it more personal.
However, I did just write an article on IT asset management so maybe five people are all in on that.
The personal and professional stories that you can share based on experience are wonderful examples of content that AI can’t replicate. That’s definitely an edge for you, thank you Judy!
Super insightful! :) I think there are two kinds of Substack content here. Some is highly practical, built around a problem, and valuable because the reader wants access to the information itself. The relationship with the writer matters far less.
Then there’s the kind where the work depends on the person behind it, because their perspective, judgment, and way of seeing are part of what you’re subscribing to. That’s where this loop becomes ESPECIALLY important. And this plays a huge role on churn too!
And, very honestly, our friendship was what moved the needle for me when I upgraded. Thank you for the MINT shoutout too ❤️
Mack, the shift from “I agree with this” to “Who is this person?” put language around something I’ve been testing in my own Notes. A line can land without creating any curiosity about the person who wrote it.
Congratulations on your conversion rate. But I know you have worked and thought on it, long and hard. Kudos. On niche topics, I wonder if things may be different. I'm not offering a 'product,' per se. A bit of, at my most hopeful, enlightenment ): on an ancient civilization. Most of my Paid's came in when I finally had the nerve to turn on Paid. They were hangers-on from my years of blogging about Mex, the Maya and the Yucatán and owning a bookstore in MX. A couple had done the 'pledge' thing (thank goodness I had it turned on), and then came the light bulb moment - duh! Took me long enough. I tell any newbies: turn on Paid sooner than you think you're ready. Anyway. As mentioned I don't offer a service, am niche, so I may be the outlier in the group, Mack. But I keep reading and learning different things, thank you!
Appreciate this post as giving permission to talk about the things that specifically interest you as a writer without feeling like you need to be a credentialed expert.
My favorite articles to write are the ones where I barely use AI because it comes from experience. AI can’t fake experience and I feel like that makes it more personal.
However, I did just write an article on IT asset management so maybe five people are all in on that.
The personal and professional stories that you can share based on experience are wonderful examples of content that AI can’t replicate. That’s definitely an edge for you, thank you Judy!
Super insightful! :) I think there are two kinds of Substack content here. Some is highly practical, built around a problem, and valuable because the reader wants access to the information itself. The relationship with the writer matters far less.
Then there’s the kind where the work depends on the person behind it, because their perspective, judgment, and way of seeing are part of what you’re subscribing to. That’s where this loop becomes ESPECIALLY important. And this plays a huge role on churn too!
And, very honestly, our friendship was what moved the needle for me when I upgraded. Thank you for the MINT shoutout too ❤️
Mack, the shift from “I agree with this” to “Who is this person?” put language around something I’ve been testing in my own Notes. A line can land without creating any curiosity about the person who wrote it.
Thank you, Regina, have you noticed something similar in your testing?
Yes. Credential lines get agreement. Scene lines get “Who is this?” That’s been the clearest pattern in my own writing.
Congratulations on your conversion rate. But I know you have worked and thought on it, long and hard. Kudos. On niche topics, I wonder if things may be different. I'm not offering a 'product,' per se. A bit of, at my most hopeful, enlightenment ): on an ancient civilization. Most of my Paid's came in when I finally had the nerve to turn on Paid. They were hangers-on from my years of blogging about Mex, the Maya and the Yucatán and owning a bookstore in MX. A couple had done the 'pledge' thing (thank goodness I had it turned on), and then came the light bulb moment - duh! Took me long enough. I tell any newbies: turn on Paid sooner than you think you're ready. Anyway. As mentioned I don't offer a service, am niche, so I may be the outlier in the group, Mack. But I keep reading and learning different things, thank you!
I think that's the difference between being interesting and being memorable.
Information gets my attention for sure, but recognition keeps me going back.
Thank you, bro.
I hope you enjoy the rest of your Thursday.