Love the quick minute Mack. And also really interesting snapshot from eMarketer regarding executive uptake, especially as what felt like the 'conventional' heuristic in my network is that it's the execs who are the most bearish.
Yeah I dunno. But the 'vibe' I get here in Australia (completely anecdotally) is that it's perceived that many businesses are still sleeping on it. Or alternatively, a lot of people use it but don't like to tell people that they do.
AI to improve TB drive thru piques my interest. Game changer? I doubt it given they are competing in a crowded playing field that are all working on improving their drive thru processes.
To me the break through will be the utilization of AI to analyze situational eating which then is converted to in car marketing given the amount of time in the future consumers will be in their cars.
I am unclear right now (and not a priority) how I am going to continue with my current blog marketing. I use wordpress as my web publishing system, I am evaluating substack. Re: AI - mixed feelings which I write about, my latest post on the subject: https://smartketing.com/2024/08/19/elephant-update-2/
FYI - I need to look at my online sources, but getting ready to become a punter. Your content not totally relevant to my current business, but very insightful to keep me in the marketing loop, thus give me an edge vs. my peers who are out grazing in their repective pastures. Merci.
It is intriguing how AI is driving change from opposite directions. The C-suite pushing it down while customer behavior pulls it up. That 8% revenue lift for grocers is interesting and will likely send me down a rabbit hole tonight lol. Companies like Lowe's and YUM aren't just chasing AI for efficiency - they're using it to solve real friction points (rural market gaps, drive-thru bottlenecks). Smart play. The real winners in 2025 won't be those who just deploy AI, but those who use it to fix actual customer pain points while delivering genuine convenience.
Good point using AI for consumer solutions, but to me to improve overall operations (e.g., perishables in retail grocery) and innovation to maintain a competitive edge.
Hey Jimmy, that’s a great point about using AI to better track how long food has been on the shelf in stores. It seems there’s much potential to help grocers in many logistical areas. Like @Neela 🌶️ said, I want to do some more/ongoing research on this space as it will be interesting to see how AI is implemented to impact business processes.
It’s funny you mention the 8% lift from grocers. That’s really intriguing because I think there’s a lot of potential for grocers to use AI to streamline purchase paths in the store and cut down on shopping time and add convenience to shoppers. But as you know, grocers want shoppers to spend more time in store, not less. Grocers want shoppers to spend more time in store, most shoppers want to spend less. It will be curious to see to what end AI is used.
Love the quick minute Mack. And also really interesting snapshot from eMarketer regarding executive uptake, especially as what felt like the 'conventional' heuristic in my network is that it's the execs who are the most bearish.
Very interesting insights, Scott. I wonder what the adoption rate for AI is among Australian companies vs North America and the rest of the world?
Yeah I dunno. But the 'vibe' I get here in Australia (completely anecdotally) is that it's perceived that many businesses are still sleeping on it. Or alternatively, a lot of people use it but don't like to tell people that they do.
Really interesting breakdown of how AI is being used in different industries from Mack!
I'd love to hear more about different ways companies are incorporating AI in their marketing strategy
Are you subscribed to @Paul Chaney’s AI Substack? He often has interesting case studies of companies using AI.
Thanks for the recommendation Mack! I'mma check it out now
AI to improve TB drive thru piques my interest. Game changer? I doubt it given they are competing in a crowded playing field that are all working on improving their drive thru processes.
To me the break through will be the utilization of AI to analyze situational eating which then is converted to in car marketing given the amount of time in the future consumers will be in their cars.
Jimmy I’d love to hear more about your thoughts on this, maybe soon on your substack?
Mack:
I am unclear right now (and not a priority) how I am going to continue with my current blog marketing. I use wordpress as my web publishing system, I am evaluating substack. Re: AI - mixed feelings which I write about, my latest post on the subject: https://smartketing.com/2024/08/19/elephant-update-2/
FYI - I need to look at my online sources, but getting ready to become a punter. Your content not totally relevant to my current business, but very insightful to keep me in the marketing loop, thus give me an edge vs. my peers who are out grazing in their repective pastures. Merci.
It is intriguing how AI is driving change from opposite directions. The C-suite pushing it down while customer behavior pulls it up. That 8% revenue lift for grocers is interesting and will likely send me down a rabbit hole tonight lol. Companies like Lowe's and YUM aren't just chasing AI for efficiency - they're using it to solve real friction points (rural market gaps, drive-thru bottlenecks). Smart play. The real winners in 2025 won't be those who just deploy AI, but those who use it to fix actual customer pain points while delivering genuine convenience.
Good point using AI for consumer solutions, but to me to improve overall operations (e.g., perishables in retail grocery) and innovation to maintain a competitive edge.
Hey Jimmy, that’s a great point about using AI to better track how long food has been on the shelf in stores. It seems there’s much potential to help grocers in many logistical areas. Like @Neela 🌶️ said, I want to do some more/ongoing research on this space as it will be interesting to see how AI is implemented to impact business processes.
It’s funny you mention the 8% lift from grocers. That’s really intriguing because I think there’s a lot of potential for grocers to use AI to streamline purchase paths in the store and cut down on shopping time and add convenience to shoppers. But as you know, grocers want shoppers to spend more time in store, not less. Grocers want shoppers to spend more time in store, most shoppers want to spend less. It will be curious to see to what end AI is used.