14 Comments

Very interesting, I'm becoming a bigger and bigger fan of the backstage pass 😊

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Thank you Jana, that means more than you know!

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Mack, you are truly phenomenal. Every time your text "knocks me off my feet!" The text about the Mona Lisa is exciting and has a point (as always), but you added a video to the point, which brought me to tears. At the end of the video, there was a big WOOOOU—what an idea! Such a video can be put into text only by someone with a big enough soul and intellect to understand and feel all the nuances and levels. Bravo!!!

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Hello my friend, I always appreciate your thoughtful comments. I'm glad you enjoyed the story on the true history of The Mona Lisa's fame. And I'm happy you enjoyed the Pantene commercial, I love how it's a 4 minute commercial and you never see the product, you only see a brief mention of the brand at the very end. Isn't that interesting? It seems more often than not, the best examples of compelling marketing are the ones that put the least amount of focus on the brand and its products. Have a wonderful weekend, Mladena!

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It's great idea (Pantene commercial)!!!

All the best, Mack

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I lived in Paris and never went to the Louvre. Instead I visited smaller museums like the Musee D’Orsay. Unless someone rents out the room for me to view this portrait-I’m unlikely to see this painting.

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Its amazing how scandal totally changed the publics perception of the painting, isn’t it?

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I am a new subscriber and definitely enjoyed this article. Thank you for writing.

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Hi Joyce, thank you for subscribing and reading! I’m glad you enjoyed learning about the history of The Mona Lisa, it really is fascinating!

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Jul 22Liked by Mack Collier

What a great story Mack. If one does not learn something new daily, it's a wasted day. Thank you.

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Thank you Thomas, I tend to waste a lot of days then lol

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Jul 18Liked by Mack Collier

Who knew all it took to become a celebrity was a little grand larceny?

Lesson learned - If your product isn't flying off the shelves, maybe it just needs a good scandal. Just kidding - please don't steal art. Or if you do, at least wait more than 28 hours before returning it.

Thank you for another stellar article Mack :)

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Really enjoyed learning that history about the Mona Lisa, and the marketing insights you extracted from it. Thanks for sharing!

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Hey Ken! Thank you for the comment, and the share, I'm glad you enjoyed the story!

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