Thanks for commenting! It was a great talk by Kevin Smith. After he did Q&A, and the first girl asked "So I loved your talk and how you talked about embracing taking risks. So...can I get your autograph for my friend Christy? She wanted to come but couldn't make it."
Smith looked at her for a second, then said, "Sure, come on up!" She got up on stage, Smith asked her what her name was, she said Jennifer (I honestly don't remember the girls names but lets just assume that's what they were to keep the story moving).
Later, Jennifer posted a picture of the autograph Smith gave her. He wrote "Hey Christy, Jennifer and I were here, where the fuck were you???"
Fascinating approach to the problem of resource allocation. It reminds me of how economists think about opportunity costs and efficiency. What you're proposing is essentially a way to shift the production possibility frontier without additional inputs - a sort of free lunch in the world of customer engagement.
But here's where it gets really interesting: by integrating engagement across existing functions, you're potentially creating positive externalities. A marketing team's blog post doesn't just generate leads; it might reduce customer service inquiries or provide sales with conversation starters. Seemingly unrelated actions can have profound, non-obvious impacts.
Yes, Neela! And I know you understand this from the clients you work with, but companies will spend to optimize existing processes long before they will commit funds to a new initiative. So if I am ever talking to a potential client about a customer engagement initiative, the first thing I do is analyze their existing business processes to see how that optimization and integration you mentioned can happen.
The end result is my pitch is "I'm not asking you to spend on something new, I'm asking you to take what you are already doing, and make it better'. That resonates. As does your always brilliant advice, thank you Neela!
Love Kevin Smith! And great advice here on how to sell in an idea to management.
Thanks for commenting! It was a great talk by Kevin Smith. After he did Q&A, and the first girl asked "So I loved your talk and how you talked about embracing taking risks. So...can I get your autograph for my friend Christy? She wanted to come but couldn't make it."
Smith looked at her for a second, then said, "Sure, come on up!" She got up on stage, Smith asked her what her name was, she said Jennifer (I honestly don't remember the girls names but lets just assume that's what they were to keep the story moving).
Later, Jennifer posted a picture of the autograph Smith gave her. He wrote "Hey Christy, Jennifer and I were here, where the fuck were you???"
Ha ha ha! That's brilliant. I started my career in Film and TV so Clerks was a very influential with us all at University. Been a fan ever since.
Fascinating approach to the problem of resource allocation. It reminds me of how economists think about opportunity costs and efficiency. What you're proposing is essentially a way to shift the production possibility frontier without additional inputs - a sort of free lunch in the world of customer engagement.
But here's where it gets really interesting: by integrating engagement across existing functions, you're potentially creating positive externalities. A marketing team's blog post doesn't just generate leads; it might reduce customer service inquiries or provide sales with conversation starters. Seemingly unrelated actions can have profound, non-obvious impacts.
Always hitting the nail on the head Mack.
Happy Thursday and thank you!
Yes, Neela! And I know you understand this from the clients you work with, but companies will spend to optimize existing processes long before they will commit funds to a new initiative. So if I am ever talking to a potential client about a customer engagement initiative, the first thing I do is analyze their existing business processes to see how that optimization and integration you mentioned can happen.
The end result is my pitch is "I'm not asking you to spend on something new, I'm asking you to take what you are already doing, and make it better'. That resonates. As does your always brilliant advice, thank you Neela!