Great write up, Mack! Another great example of two brands that are splitting the same coin. Even starts as far upstream as their slogans.
Red Bull Gives You Wings
Monster lets you Unleash the Beast
I’m sure there’s a great deal of overlap in their core customer just based on how they feel that day, do they need wings or do they need to unleash the beast?
Thanks Jack! I'm sure the slightly different approaches to marketing differentiate enough for their core audience to choose. Like Monster being involved in NASCAR, Red Bull in F1. Slightly different approaches, but I do suspect customers have tried both products in many cases, since there's such overlap between their target markets. Thanks for reading and sharing!
Both brands have taken such similar approaches to marketing, focusing on extreme sports and pushing boundaries. It's like they're both selling a lifestyle rather than just a caffeine hit. But the subtle differences in execution are intriguing - Red Bull going all-in on content creation, while Monster focuses more on in-person experiences at events.
I wonder if this difference in approach reflects something about their target audiences? Maybe Monster is aiming for a more grassroots, "be there or be square" vibe, while Red Bull is casting a wider net with their content strategy?
As always thank you for sharing and for the mention.
PS I am quite sick of Red Bull to be honest.
I love Monster even though I get yelled at for drinking them lol
Hi Neela! I think in Monster's case, there is a concerted effort not to employ traditional marketing channels based on their target market being so resistant to traditional marketing. So I think they are working within that framework, and opting for the in-person marketing that they feel will cut through the 'bullshit sensors' that their younger customers have. It does seem to be working.
Have you tried Rockstar? My sister drinks them often. She has drunk Monster on occasion.
Thanks, Mack! It's great, like always! Whichever strategy we apply, it is obviously crucial to answer the customer's question, "Where am I in your story?"
Thank you Mladena! "Where am I in your story?" is great question to ask (and answer!) in many areas of business and life, I think! Have a great Monday!
Monster sponsors Nascar. Redbull doesn't. Enough said.
Well that was easy! lol Thanks Paul!
Never trust a company that doesn't support NASCAR. LOL
Great write up, Mack! Another great example of two brands that are splitting the same coin. Even starts as far upstream as their slogans.
Red Bull Gives You Wings
Monster lets you Unleash the Beast
I’m sure there’s a great deal of overlap in their core customer just based on how they feel that day, do they need wings or do they need to unleash the beast?
Thanks Jack! I'm sure the slightly different approaches to marketing differentiate enough for their core audience to choose. Like Monster being involved in NASCAR, Red Bull in F1. Slightly different approaches, but I do suspect customers have tried both products in many cases, since there's such overlap between their target markets. Thanks for reading and sharing!
Both brands have taken such similar approaches to marketing, focusing on extreme sports and pushing boundaries. It's like they're both selling a lifestyle rather than just a caffeine hit. But the subtle differences in execution are intriguing - Red Bull going all-in on content creation, while Monster focuses more on in-person experiences at events.
I wonder if this difference in approach reflects something about their target audiences? Maybe Monster is aiming for a more grassroots, "be there or be square" vibe, while Red Bull is casting a wider net with their content strategy?
As always thank you for sharing and for the mention.
PS I am quite sick of Red Bull to be honest.
I love Monster even though I get yelled at for drinking them lol
Hi Neela! I think in Monster's case, there is a concerted effort not to employ traditional marketing channels based on their target market being so resistant to traditional marketing. So I think they are working within that framework, and opting for the in-person marketing that they feel will cut through the 'bullshit sensors' that their younger customers have. It does seem to be working.
Have you tried Rockstar? My sister drinks them often. She has drunk Monster on occasion.
"So Neela 🌶️ has been hearing about the Red Bull marketing case study for years, and she’s quite frankly bored with it" - I am? lol
Apologies, the jury will disregard witness’ answer, the question is withdrawn :)
Thanks, Mack! It's great, like always! Whichever strategy we apply, it is obviously crucial to answer the customer's question, "Where am I in your story?"
Thank you Mladena! "Where am I in your story?" is great question to ask (and answer!) in many areas of business and life, I think! Have a great Monday!
Thank you Mack, you too!