I’m fairly neutral when it comes to Taylor Swift—I don’t dislike her music, but what’s undeniable is her incredible ability to connect with her fans. She’s a true star who has continually reinvented herself, all without resorting to outrageous tactics.
Honestly, I’m not a huge fan of Taylor’s music (or even her politics for that matter), but like you, I can appreciate her ability to connect with her fans. A friend who works in the music industry in Nashville told me that Taylor was told when she first began her career “If you want to be a millionaire selling music, you’re gonna have to sign a million autographs.” It’s a lesson in fan-engagement that she took to heart. Thanks for sharing your thoughts, Bette!
I’m sure she’s one of those musicians who absolutely loves what she does, and it shows. She’ll be just like Dolly Parton, singing and reinventing herself in her 70s.
Mack:: I agree with your POV. From what I observe authentic engagement to cultivate fans still varies by industry (e.g., fashion & cosmetics compared to paper towels). I also think it is related to the skill set of the allocated resources (internal or external) the level of connectivity achieved. Candidly, there are still too many laggards out there when it comes to customer centric marketing
Given all the rock superstars/icon before TS, it is amazing she was able to define her own unique path https://smartketing.com/2024/12/16/the-path/ Consequently, the size of her fan base is reflective. I now have to think about what marketing peers I know who would see the value of executing comparable social movments, especially in my industry, food--away-from-home which is entertainment on a smaller scale.
That’s interesting, Jimmy! I would think there would definitely be opportunities to cultivate fans in any space where you can show your personality, values and connect directly with customers. All of this works together to help build a unique brand that stands out and people are drawn to that.
I’m fairly neutral when it comes to Taylor Swift—I don’t dislike her music, but what’s undeniable is her incredible ability to connect with her fans. She’s a true star who has continually reinvented herself, all without resorting to outrageous tactics.
Honestly, I’m not a huge fan of Taylor’s music (or even her politics for that matter), but like you, I can appreciate her ability to connect with her fans. A friend who works in the music industry in Nashville told me that Taylor was told when she first began her career “If you want to be a millionaire selling music, you’re gonna have to sign a million autographs.” It’s a lesson in fan-engagement that she took to heart. Thanks for sharing your thoughts, Bette!
I’m sure she’s one of those musicians who absolutely loves what she does, and it shows. She’ll be just like Dolly Parton, singing and reinventing herself in her 70s.
Mack:: I agree with your POV. From what I observe authentic engagement to cultivate fans still varies by industry (e.g., fashion & cosmetics compared to paper towels). I also think it is related to the skill set of the allocated resources (internal or external) the level of connectivity achieved. Candidly, there are still too many laggards out there when it comes to customer centric marketing
Given all the rock superstars/icon before TS, it is amazing she was able to define her own unique path https://smartketing.com/2024/12/16/the-path/ Consequently, the size of her fan base is reflective. I now have to think about what marketing peers I know who would see the value of executing comparable social movments, especially in my industry, food--away-from-home which is entertainment on a smaller scale.
That’s interesting, Jimmy! I would think there would definitely be opportunities to cultivate fans in any space where you can show your personality, values and connect directly with customers. All of this works together to help build a unique brand that stands out and people are drawn to that.
Some great tips and food for thought here Mack!
Thank you, Hege!