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Scott Ko's avatar

Hahaha, so the first thing that came to mind for me was that a major part of my branding when I go out to do Curiosity stuff is focused on cats (coz of the natural link and coz I'm a massive cat person). And then I pictured myself getting up on stage and going: "Alright Pus--" and had to stop myself there. 😹

Could go with Cool Cats I guess.

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David ā˜•'s avatar

When I was working for a large IT company we had a salesman who was lovely but I referred to him as Discount Dan as he would panic towards the end of each quarter and aim to close those sales by giving away our margins... your discussion on discounts building loyalty to the sale reminded me

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Mack Collier's avatar

Discount Dan lol so funny! Thanks David!

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Neela šŸŒ¶ļø's avatar

Really well said bro. Brands (and artists) that focus on post purchase experiences create not just customers, but advocates. ZBB’s model feels like community-building done right.

Less about perks, more about presence.

Enjoy the rest of your Thursday!

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Mack Collier's avatar

Thank you, the value of access and experiences is so undervalued by companies when it comes to cultivating loyalty. Appreciate you ā¤ļø

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Chris šŸŽÆ's avatar

Wow. We can buy happiness.

You shouldn’t have told me. Need to reduce my cardā€˜s limit asap.

Thanks for the read, Mack!

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Mack Collier's avatar

It’s true! Experiences such as during travel typically create long term happiness. Especially trips and experiences with a group of friends or family. Thanks for commenting, Chris!

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Chris šŸŽÆ's avatar

I believed it straight, Mack.

Ordered a miter saw. Today it arrived - broken. I'm a little sensitive to spending money and being happy now. :)

Anyway, money as enabler for happiness is a fascinating topic.

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Mack Collier's avatar

Hopefully the company you ordered it from takes care of it to your satisfaction. Loyalty happens after the purchase, if they handle this correctly, they could gain your loyalty. Hope they do!

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