Hey Mack, Fantastic post. This series is a great idea. I appreciate how you discussed a “higher calling” for marketers. I also appreciate the Bible quotes. Well done.
My favorite quote of yours:
“Your goal as a marketer should be to make sure I understand the impact that your product will have on my life.”
It takes some time to educate some companies on this concept but the ones who get it, typical improve their performance.
There are a lot gold nuggets in this post. I’ll want to read this post again.
Thank you Vic for reading and the thoughtful comment. I agree completely with you that many companies need to be educated on why it’s important to market how a product fits into the customer’s life. Once that clicks for them, they typically can improve customer-facing processes business-wide, as you said. Hope you and Amy have a wonderful Christmas!
Hey Mack, Fantastic post. This series is a great idea. I appreciate how you discussed a “higher calling” for marketers. I also appreciate the Bible quotes. Well done.
My favorite quote of yours:
“Your goal as a marketer should be to make sure I understand the impact that your product will have on my life.”
It takes some time to educate some companies on this concept but the ones who get it, typical improve their performance.
There are a lot gold nuggets in this post. I’ll want to read this post again.
Thank you Vic for reading and the thoughtful comment. I agree completely with you that many companies need to be educated on why it’s important to market how a product fits into the customer’s life. Once that clicks for them, they typically can improve customer-facing processes business-wide, as you said. Hope you and Amy have a wonderful Christmas!
Cool! I remember watching this movie for the first time with a group of friends. Good choice for the article! 👍
Thank you Nika, it’s such a good movie, Denzel doesn’t miss!