11 Comments
Oct 30Liked by Mack Collier

LOL—Just last week, I caught myself writing this monster paragraph in my Medium article. I was like, "No way. The editor will call me out." The sweet spot is writing something informative but accessible.

Quick confession, though: I'm guilty of skipping those "time to read" indicators at the top of articles.

Also, I applaud people using subheaders.

Medium readers love those.

Thank you for the mention, bro.

Hope you are having a good Wednesday!

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I’ve personally found some success in shorter paragraphs. Especially on mobile, the shorter paragraphs make long form storytelling more manageable to read and understand.

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I am trying to do a better job of using shorter paragraphs, I do think they help readability.

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Great post! I can relate to audio; I just don't want to do it. But I can see so many benefits as to why its a good idea.

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Hi Jana. Funny, I had the same mentality toward newsletters for the longest time 😆. I did a podcast for years and it was fun but I didn’t like doing it every single week which is what needs to happen to build an audience. But here I can slip in an audio track when I feel like it instead of feeling like I have to do one with every post.

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Absolutely! AND every segment is a little different. Constantly experiment, but it's essential to track variations and results... otherwise you're on your way down the slippery slope of chaos — without realizing it.

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Barbara that a great point about tracking results! And also changing one variable at a time if possible so you can more easily measure the resulting change!

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I like that GIF :D I remember when I watched a documentary about old movies.

At that time, it was exactly the most costly movie scene. :)

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Hello darlin’! You’re comment wasn’t showing up for me before. That documentary sounds really interesting, I’d like to watch it, do you remember what it was called?

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It was a long time ago. I only knew that it was referred to Buster Keaton's movie.

https://www.tiktok.com/@kevinwatsonsound/video/7221595282822253829

I asked the ChatGPT. Maybe it could be this one? The Great Buster: A Celebration (2018)

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Thank you for checking, Nika! I’ll look for it!

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