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Jack Westerheide's avatar

This sounds sadly familiar. As odd as it sounds, I feel like Jessica and myself have a lot in common. I left my first corporate job for some similar reasons, and although I had a greater impact at an agency startup, the client goals were the same as the internal corporation.

More signups. More customers. Higher conversion. Higher UPT.

Bring up the word 'retention' and you'd get a uncomfortable silence and maybe a: "oh right... well... that's important but we need more customers to retain".

What a joke. Sometimes I just have to laugh now that I'm back inside other corporate beasts (as a consultant this time). The names on the security gate out front and the names on the leadership masthead will change, but the illogical business objectives never seem to.

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Rohan Dehal's avatar

Such a sad but familiar cycle - watching companies push out their best advocates for quick metrics wins, then act surprised when it all crashes without real user focus. Thanks for capturing how these short-term plays always backfire. Hoping more leaders start seeing beyond next quarter's numbers to build sustainable value that actually serves customers.

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