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Lisa Cunningham DeLauney's avatar

Interesting. Whose responsibility is it to make sure the customer gets the most out of a product or service? And what about different preferences? Some people will never need or wish to use all the features even if they want to have them. So understanding each customer is key.

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Hans Jorgensen's avatar

I appreciate this perspective, and I like how you focus on building on positive interactions and creating a community, not just customers.

This is also applicable in my life with church communities. We do better when we focus on personal relationships and interactions that show we are creating something together.

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Mack Collier's avatar

Thank you, Hans! That sense of community is so important for a church, isn’t it? There really needs to be that feeling of working together on something bigger than the individual. Appreciate your perspective!

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Neela 🌶️'s avatar

Customer advocacy is a deeply underleveraged growth channel. But I think the missing link for many brands is intention. Training customers to be evangelists can’t be an afterthought, it has to be built into the product, the onboarding journey, and even community design. Otherwise, you’re just hoping for word of mouth instead of designing for it.

PS, maybe I will have In N Out later?

Happy Thursday, bro.

Thank you for the mention.

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Mack Collier's avatar

You should! Enjoy yourself, plus I am sure you can get another great article out of the experience, so we all win ❤️

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