Research: The 7 Drivers of Customer Loyalty

This is what creates loyal customers

Photo by Tristan Colangelo on Unsplash

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Backstage Pass is designed to help you better engage with your customers, readers, clients, donors, etc. All the instruction and advice here teaches you how to better engage with your audience, and how to design experiences for that audience that builds loyalty with them. Backstage Pass is published twice a week: On Tuesday there is an issue for Free subscribers. These issues are focused more on why it's important to engage with your audience. On Thursdays there is an issue for Paid subscribers. These issues are focused more on HOW to engage with your audience.

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Today I wanted to share some findings from research done by Cheetah Digital into the drivers of customer loyalty. For each one we'll talk about some ideas for how you can apply these same drivers to boost loyalty to your business, your Substack, etc.