Ford’s lesson is a classic case of how brands can get it all wrong by treating customers as just another sales channel. Like Shelby and Miles showed, when you trust the experts who truly understand the craft (or the customer experience), the wins will come. Brands need to stop focusing on perfect packaging and start listening to the raw feedback from the people who care.
You also see this when it comes to employees and promotions. It’s not always the most qualified or high-performing person who gets promoted—sometimes it’s the most loyal, a result of nepotism, or other factors that have little to do with how well someone does their job.
Great read, Mack! This is one of my favorite movies of the last few years. Every time I rewatch it I still get mad that Miles didn't win. There's probably a whole other marketing lesson in there about putting collective goals above individual ones.
Jack that’s a great point about putting the team before the individual. So many good business and life lessons in this movie, I can see why you enjoyed it!
Great article, Mack.
Ford’s lesson is a classic case of how brands can get it all wrong by treating customers as just another sales channel. Like Shelby and Miles showed, when you trust the experts who truly understand the craft (or the customer experience), the wins will come. Brands need to stop focusing on perfect packaging and start listening to the raw feedback from the people who care.
Thank you Neela. I agree completely, plus brands too often let their egos get in the way of listening to the people who really know best.
Trusting customers to me is difficult in today's world of ephemeral social noise.
Did I miss the Led Zepplin post?
Good point, Jimmy. And I think the addition of ‘influencers’ may have made it more difficult as well. Led Zeppelin post is tomorrow!
You also see this when it comes to employees and promotions. It’s not always the most qualified or high-performing person who gets promoted—sometimes it’s the most loyal, a result of nepotism, or other factors that have little to do with how well someone does their job.
Bette: D'accord. Reality, but true.
Great read, Mack! This is one of my favorite movies of the last few years. Every time I rewatch it I still get mad that Miles didn't win. There's probably a whole other marketing lesson in there about putting collective goals above individual ones.
Jack that’s a great point about putting the team before the individual. So many good business and life lessons in this movie, I can see why you enjoyed it!