Last December set a record for the most Paid subscribers I’d gained in a month at the time (12). I broke that record the next month in January with 15.
I sold 19 Paid subscribers my first 16 months here through November of last year, then sold another 27 in December and January.
What changed? I shifted my strategy to make a simple bet on consumer behavior, and it paid off. I plan on doing the same thing this year to generate more Paid subscribers in December and January. Here’s what I did…