How I'm Using AI in My Content Creation

Here's three ways I use AI to create content

Happy Thursday! Today I wanted to share how I am using AI in my content creation efforts, as well as my favorite tools for each task.

There are three main ways in which I use AI to create content:

1 - As a research assistant

2 - To generate ideas for content

3 - As a writing assistant

The AI tools I use regularly are ChatGPT, Perplexity, Claude, Gemini, Copilot, and that list is ordered based on how often I use each tool. For the purposes of this issue, I am considering the free version of each tool.

Most major AI tools are getting a lot of funding right now, so constant changes are being made. That means improvements are being made all the time, and as a result how I use each tool is changing over time.

For now, ChatGPT is the tool I use the most and the one I get the most value from. For most of last year, I used Claude more, but in the last few months, GPT has gotten much better at giving me answers that are more logically sound. GPT can anticipate questions I may ask as a follow up, which saves me time. For instance, if I ask GPT to give me say “The top 5 benefits of using AI for content creation”, GPT would like them and may also give me the top concern for each benefit. Such as point and counterpoint.

Overall, Gemini has been the most disappointing. With all the money Google as poured into AI, I would have expected a more competitive offering by now. It’s improved a bit, but for a long time it was absolutely horrendous.

Here's the three main ways I use AI: